Yes

To hook viewers in the first 3 seconds of a retail video, I’d lead with something visually compelling and immediately relevant. This could be a close-up of the product already in hand, a quick grab off the shelf, or an eye-catching shot of the packaging before showing the store environment. I’d pair the visual with a clear, curiosity-driven hook, such as a short statement or question like “This is my go-to snack at [retailer]” or “If you shop here, you need to know about this.” Using bold on-screen text helps stop the scroll even if the viewer isn’t listening to audio.

I would create engaging retail content by making it feel authentic, helpful, and easy to follow, while clearly showing where and how to find the product in-store. I’d start with a strong hook that feels natural—such as walking into the store with a purpose or spotting the product on the shelf—to immediately grab attention. I’d focus on clear in-store visibility by showing the aisle, shelf placement, and surrounding products, using close-up shots, on-screen text, and verbal callouts so viewers can easily recognize where to find it themselves. Filming in a casual, UGC-style format helps the content feel relatable rather than overly polished or salesy.