In the past I have successfully executed content strategies around holidays and campus events using seasonal trends to drive engagement. I am currently transitioning that experience into a newly launched curated page designed with a specific aesthetic and niche audience in mind. This fresh start allows me to build a highly engaged community from the ground up applying new knowledge to a platform that is optimized for brand new high impact collaborations. My goal is to leverage my past creative successes while providing a clean professional space for authentic brand storytelling.

Through self care focusing on creating content that prioritizes mindfulness and comfort through soft lighting and a warm and muted color palette. Since college students often face dorm restrictions that prohibit candles I would pivot the sensory experience toward dorm safe alternatives. My strategy centers on habit stacking showing how these products fit into a nightly wind down routine or a stressful study session proving that you don’t need a candle to cultivate a serene, aesthetic sanctuary in a small space.

I find TikTok to be the most effective platform for driving viral product discovery as its algorithm excels at surfacing new brands to high intent niche audiences. However, I believe Instagram is the ultimate tool for conversion and brand loyalty utilizing stories and reels to build a dedicated community and a seamless path to purchase. By leveraging TikTok for reach and Instagram for deep engagement I can create a full funnel strategy that turns viewers into long term customers.