For me, I’m looking at saves first that’s people saying “I’m coming back to this.” Then shares and DMs, ’cause if somebody’s sending it to a friend, you know it hit. Engagement rate over follower count any day. And watch time on reels and TikToks, that’s what gets the algorithm on your side. Oh, and link taps if you’re tryna sell something. Simple.

reel skip rate I want it to be below 30% as this means the hook is good.

I would focus on lifestyle, not just the product.  Make them feel like they are part of a crew. This is where UGC comes in. Where you provide a pain point at the start as the hook. For example

•  if low carb means no taste, watch this

• Last minute trying to get the assignment sorted so your pulling an all nighter and the first thing you think of is “more sugar” what if you can stay healthy and have the same energy from an alternative drink, keep watching.

  Educate but keep it fun without them knowing, TikTok and instagram Talk to people in the comments and DMs like you actually know ‘em.

• Work with micro-influencers, trust beats reach.Run polls, ask questions, start challenges. Get them talking, then use what they say to make more content.

  Overall thought is all about the hooks, visual and audio.

  When I think off these drinks the first thing I would question is:

• no sugar low carb must be expensive drink 

• No sugar must taste awful

• Low carb must taste awful

• Bet there is weird ingredients in it 

• It could be cheap but it must be small the can

• It’s nice it’s healthy but I need the energy

• I meant having sugary drink now and then won’t hurt right so why take this

• Sugary drink so much cheaper anyway and I can just substitute eating healthy instead

• I like the drink but hard to find 

• These are the question above where I will do videos to overcome these problems. 

Instagram and TikTok