A strong content idea to showcase your product in store is a “Behind the Shelf” mini series, designed to highlight your brand’s story right where customers discover it. This could take the form of short form videos (15 to 30 seconds) featuring someone picking up your product off the shelf at Pop Up Grocer, with fast paced overlays like “3 Reasons You’ll Love This” or “Why It’s on This Shelf,” followed by a quick taste test or usage moment. You could also create a carousel post that walks viewers through your product’s uniqueness, starting with a bold headline, showing where to find it in store, highlighting key ingredients or values, featuring a customer quote, and ending with a clear call to action. To add interactivity, include a QR code on the product or shelf that links to a short video, AR experience, or founder message. This approach blends authentic in store discovery with digital storytelling, boosts engagement, and invites user generated content when paired with a branded hashtag or “Try it and Tag us” prompt.

West Village

A recent piece of engaging social media content I created was part of a “Where Passion Meets Purpose” series leading up to Giving Day. One post featured a student named Sarah, highlighting her journey from a CIA kitchen apprentice to teaching children culinary skills in Morocco. The carousel began with a striking image of Sarah in her chef whites with the caption, “From CIA kitchen to culinary diplomacy in Morocco.” Subsequent slides shared a personal quote from Sarah, key impact stats (one scholarship, three continents, one future changemaker), and a compelling call to action encouraging followers to support student stories like hers. The content struck an emotional chord, was highly shareable, and led to a 36% increase in organic reach and over 200 microsite click-throughs in 48 hours. It was successful because it blended authentic storytelling with a clear purpose and strong visuals.