Fenty beauty is a brand that exemplifies community and is working so that people everywhere can be included. With Fenty being known for focusing on a wide-range of skin tones they develop formula that works on all skin types. What sets them apart from other brands is that Fenty uses social media to show buyers that their products actually work for them. Not only do they just advertise serving people of all skin tones but they put images out of real people using the product.