Interview Questions
Research Partners Group
Research Partner: Athletic Wear Superfans

Do you have their app downloaded?
No I do not have their app downloaded (Hoka does not have an app).
Research Partners Group
Research Partner: Athletic Wear Superfans

Of your favorite brand from (Alo, Adidas, Hoka, and Athleta) do you follow them on social?
I follow Hoka on Instagram.
Research Partners Group
Research Partner: Athletic Wear Superfans

Which of these brands are you a fan of, subscribe to emails ,etc? (Hoka, Athleta, Alo, Adidas). And why are they your favorite?
I align myself with brands such as Hoka, Nike and Lululemon because I am confident in their commitment to deliver quality products in the realm of active lifestyle performance. When I browse their websites, I prioritize both functional efficacy and aesthetic appeal, choosing products that resonate with my preferences while addressing specific problems I am trying to solve by purchasing that product. For example, in my recent search for optimal running shoes designed for long distances, I considered both visual appeal and performance technology. I looked at design, cushioning, stability, impact absorption, and responsive features to determine if it can fulfill my performance expectations. The key advantage of these brands is how readily available this information is. This facilitates a robust research and analytical process which enables me to make well-informed decisions.