Christina
Brand new grad eager to build experience in the beauty industry through consumer engagement! Open to digital, content, events, and all things marketing!
Endorsements
Verified
Campus professional
About Me
Univeristy of central florida
Class of 2025
Graduated
The University of Central Florida
Marketing
Class of 12/2025
University of Central Florida
Marketing
Class of 12/2025
Fort Lauderdale, FL, USA
Skills
Interests
My Clubs and Associations
American Marketing Association
Black Student Union
Brands I Follow
My Portfolio
Interview Questions
Vista Products
Social Media & Brand Marketing Intern
Imagine you have a $30,000 marketing budget to build momentum before Vista’s launch. How would you deploy it? What would your strategy be? How would you balance brand-building vs. performance marketing? Would you concentrate spend around launch or distribute it over time — and why? What outcomes would you expect from that budget? (Please don’t use AI — we’d really love to hear your honest thoughts, in your own words.)
I would begin with organic content and paid social. Like I said in teh last response, trust building is essential to growing socials, and UGC/creator relationships has been proven to grow that trust. This is especially if we are intentional about the creators we choose to work with - ensuring they are authentic to the brand. Then paid socials would get the budget for growth and awareness. Since it is a smaller budget then the overall potential, the focus would be learning and awareness. That would give a perfect base for an extended budget.
Vista Products
Social Media & Brand Marketing Intern
What would your strategy be to grow a new brand from 0–10k followers on instagram. (Please don’t use AI — we’d really love to hear your honest thoughts, in your own words.)
I would say that educating the audience you have in the beginning is most important. Building trust is vital in this stage but also harder to obtain, so I would likely use people (who match the goal audience) around me, even myself, to showcase the qualities of the brand through reels and stories. Testimonials are also vital in this stage. I would not incorporate influencer (micro or aspiring) until 5-7K. This would be light and relationship oriented rather than being contracted or required.
Vista Products
Social Media & Brand Marketing Intern
What are your thoughts on Gorgie’s, Unwell’s, and Bloom’s social media marketing strategies? What do you believe each brand executes effectively? What elements of their approach would you keep if you were leading their social strategy? What would you change or improve — and why? (Please don’t use AI — we’d really love to hear your honest thoughts, in your own words.)
I think, especially recently, that Bloom's influencer strategy has unfolded well. Gorgie has executed an extremely uniform feed of predominately product images, which I think adds to how youthful and aesthetic the brand voice is. Unwell, being an influencer brand (Alex Cooper) is relatable and incorporates the humor that we have seen from Alex in the past, which is successful because fans of her podcast are the primary audience (especially during intro phase). I think this strategy is most impressive because of how aligned socials are with the fanbase. IG and Tiktok focus on trends and pop culture, similarly to Call Her Daddy. These are all aspects that are effective and I would keep. However, Alex Cooper being the sole personality behind the brand could be damaging in the long term strategy. I see this as a great starting point, but believe the brand should branch out of her tone and aesthetic to support longevity regardless of her involvement. For Gorgie, I would love to see more personality behind their socials, keeping the aesthetic but possibly connecting to consumers more effectively (polls, outreach, and UGC). Aesthetic feeds can only take them so far. As for Bloom, I am an avid consumer and have been for a while. Their product breadth has been growing relative to the other brands, so I believe they do have a wider consumer base- which I think they could narrow slightly.