Christina
Brand new grad eager to build experience in the beauty industry through consumer engagement! Open to digital, content, events, and all things marketing!
Endorsements
Verified
Campus professional
About Me
Univeristy of central florida
Class of 2025
Graduated
Fort Lauderdale, FL, USA
Skills
Interests
My Clubs and Associations
American Marketing Association
Black Student Union
Brands I Follow
My Portfolio
Interview Questions
ScentMatch
Content Creator for ScentMatch
What social media platforms do you prefer for product promotion and why?
Tiktok and Instagram reach the target audience of younger people with lower income or people who are new to using wax melts.
ScentMatch
Content Creator for ScentMatch
How would you create content that stands out for a retail brand?
I think ScentMatch is the perfect brand to extend to the male demographic. Younger men are not the typical target audience when it comes to fragrance, but when they are, they reach for affordable options. I would create content for 18-25 year olds (men and women) in a campus setting, asking their favorite scent to showcase the variety of wax melt options. Possibly expressing a humorous difference between the male and female preferences, while reaching both.