Apple's product films; still the benchmark for emotional product storytelling. The "Shot on iPhone" campaigns especially, where the edit restrains itself and lets the footage breathe.

Interrupt a long explanation with a 2-second reaction shot, even just the speaker nodding or pausing. It resets the viewer's attention without breaking the flow.

The cold open tease. "Before I tell you X, let me show you what happened when I tried it..." followed by a dramatic clip from later in the video. Every video doing this has trained viewers to just skip the first 30 seconds entirely.