I’d suggest features that improve both creative control and ease of use, such as more customizable prompts, style presets, and fine-tuning options so creators can better match their vision. Strong preview and iteration tools—like version history and side-by-side comparisons—would help creators refine content faster. I’d also add built-in performance insights and feedback tools so users can see what resonates with audiences and continuously improve their creations.

I would evaluate AI-generated content by looking at originality, visual clarity, and how well it aligns with the intended message or brand style. I’d also assess usability factors like consistency, realism, and whether the output feels engaging and understandable to a real audience. Finally, I’d use performance signals such as viewer engagement and feedback to judge quality and identify areas for creative or technical improvement.

I would test the feature in real use cases to see how intuitive it feels and where users might get stuck. Then I’d provide clear, actionable feedback by outlining what works, what causes friction, and specific suggestions to improve clarity, flow, or functionality. I’d also prioritize issues by impact so the team can quickly focus on the most important usability improvements.