One successful campaign I worked on was building my YouTube Shorts channel ‘DEED hiphop,’ which focuses on Greek rap culture. I created short, high-energy videos that tapped into trending songs, artist moments, and fan culture, using quick cuts, captions, and culturally relevant humor. By staying consistent and aligning the content with what my audience actually cares about, I grew the channel to over 1 million total views, with one video alone reaching over 240,000. The impact was clear: increased engagement, a growing follower base, and daily interaction from fans who felt connected to the content

I stay up-to-date by actively following top creators on platforms like TikTok, Instagram, and YouTube to see what formats, sounds, and styles are trending. I also keep an eye on viral content using tools like Google Trends, TikTok’s ‘For You’ page, and Instagram Reels insights. On top of that, I engage with creator communities and analyze what’s working — not just what’s popular — so I can adapt trends in a way that feels authentic and relevant to the audience I’m targeting.

I developed and managed the ‘DEED hiphop’ YouTube Shorts channel focused on Greek rap culture. By consistently creating authentic, trendy, and fast-paced videos tailored to the interests of Greek hip-hop fans, I was able to grow audience engagement significantly. One key video reached over 240,000 views, and overall the channel has surpassed 1 million views. This success led to a loyal community that actively comments, shares, and interacts with the content, showing strong engagement and brand connection.