In my experience, posting different content between apps like Instagram and TikTok has the best outlook on gaining followers. The algorithm and consumers are different. It would be cool to have TikTok be the video content area (with crossposting of course) while Instagram would be the stuff would be the more exclusive things. Think things like giveaways, discounts, actual pictures of the team, the experience, etc. Both apps would promote each other as a way of staying connected between apps, but would post different content in order to keep everything fresh and keep our consumers on one app due to convenience.

My most recent experience with AirPods was more successful than I thought it would be. It was my first time creating work in that realm, and through that, I was able to learn firsthand what works and what doesn't. Specifically, I was able to connect what I am promoting with various amounts of humor and creativity, not just to avoid looking like a promotional account, but also to establish a connection with its audience and influence them, ultimately gaining traction for both myself and my product.

One of the best ways I've been able to stay updated on the latest trends is to filter out the trends that don't align with my views and lifestyle. This way, my algorithm will rotate through different trends, sounds, and videos to get the best one for me. From my years on TikTok, I have been able to see a variety of trends that I normally wouldn't just by actually interacting and sharing posts.