I've been creating short-form content on TikTok and Instagram for over a year, specializing in lifestyle, beauty, and UGC-style videos. I understand how both platforms work algorithmically from hooks that stop the scroll in the first second, to pacing, text overlays, and CTAs that drive engagement. I've worked with multiple brands across beauty, wellness, and lifestyle, delivering content that meets brief requirements while still feeling native to the platform. I'm comfortable with voiceover, closed captions, trending audio, and filming in both selfie and wide-angle formats.

I stay creative by treating every video like a conversation, not a production I scroll with intention, notice what stops me mid-feed, and reverse engineer why it worked. I also pull inspiration from my real life: my morning routine, my faith, my daily wins and mess-ups. Authenticity is my creative fuel. When I feel stuck I change my environment, film in a different spot, or try a new hook format. Creativity for me isn't forced it's just staying present and paying attention.

Bala Bangles turned my everyday movement into a workout without me even realizing it

they're the one piece of fitness gear I actually look forward to putting on.