@cookingwithbello

Type: Micro food creator (Instagram/Reels)

Why they fit: Focuses on simple, homemade meals (very Smash Kitchen vibe) Clean visuals + recipe-based content (easy product integration) Audience is there to actually cook, not just watch Perfect for: “Easy dinner with Smash Kitchen sauces” Recipe-style content that drives actual product usage

I approach engaging creators through direct messages with a focus on personalization, value, and relationship-building rather than just outreach volume. First, I research each creator to understand their content style, audience, and past partnerships. This helps me tailor my message so it feels genuine and relevant instead of generic. When reaching out, I keep my message concise and personalized—mentioning specific content I liked and clearly explaining why they’re a good fit. I also lead with value by briefly outlining what they would gain from the collaboration, whether that’s compensation, exposure, or long-term partnership opportunities. I make sure the tone is professional but conversational, so it feels like a real connection rather than a cold pitch. I also include a clear call-to-action, such as scheduling a quick call or asking if they’re open to collaboration. Finally, I track responses and follow up respectfully if needed, while also maintaining relationships with creators over time—even if they don’t say yes immediately.

“Okay but THIS combo?? 🔥 We see you leveling up your smash game 👀 What sauce are you adding next?” → Encourages conversation and keeps the tone playful. “Not us craving this through the screen 😭 Smash Kitchen fam, are you team classic or team extra toppings?” → Invites the audience to engage and boosts comment interaction. “This is what we love to see 🙌 Tag us next time—we might have to feature you 👀” → Builds community and encourages user-generated content.