Chris
About Me
Oshawa, ON, Canada
Interests
Interview Questions
Sousa
Social Media Specialist for Wellness Drink
How do you think about the difference between content that builds a brand vs. content that drives a purchase?
Branding is an investment and is more sustainable than content that drives a purchase. That purchase is likely to be a one off, whereas building consumer relations creates a sense of loyalty.
Sousa
Social Media Specialist for Wellness Drink
If you had to create one piece of content for Sousa this week, what would it be and why?
A still image advert of multiple vitamins and unlabeled competitor sports drinks to visually show how much you get in one drink.
Sousa
Social Media Specialist for Wellness Drink
How would you increase engagement for a new Supplement brand on social media?
Expand the target audience by reaching out to disabled creators that would benefit from supplement brands in addition to people with an active lifestyle.