The first thing I'd do is a full audit of the social media channels across TikTok, Instagram, Facebook, and Twitter — looking at what's performing, what's flopping, and where the biggest gaps are in consistency and content type. Before building anything new I want to understand what the audience is already responding to. From there I'd research what's trending in the protein and better-for-you food space to find where the brand can naturally show up in conversations that are already happening. Right now educational content like macro breakdowns and ingredient comparisons are performing incredibly well and getting saved constantly — that's a gap worth filling immediately. I'd then build the calendar around four clear pillars: educational content that teaches people why this product is different, entertainment that leans into the brand's fun and unexpected personality, UGC and social proof from real customers and creators, and conversion content tied to drops or promotions. That way every single post has a purpose behind it rather than just filling space. For cadence I'd treat each platform differently based on what it's best at. TikTok would be the growth engine posting five times a week, Instagram would focus on retention and aesthetics, and Facebook and Twitter I'd use for community engagement and real time conversation. Every week I'd review saves, shares, and engagement rate — not just likes — to understand what's actually connecting with people and adjust the following week's calendar accordingly.

Gisou has perfected the art of making a hair brand feel like a luxury lifestyle. What they've mastered is the intersection of heritage storytelling and aspirational aesthetics — their content doesn't just sell products, it sells a world. Golden honey, glossy hair, bee gardens in the Netherlands — every post feels editorial and intentional.

I’m excited to work with Pacifica Beauty because I have experience with Home From College and I’m familiar with your brand. I admire your commitment to vegan and cruelty-free beauty and would love to support your marketing initiatives and creator collaborations.