A great macro influencer for Avalon could be @levi_coralynn on TikTok. Her online presence is largely centered around self-care in a soft, relatable way, which aligns well with Avalon’s brand values. She recently collaborated with K18, which got great engagement, so we know she’s open to working with wellness and beauty-focused companies like Avalon.

That’s such a hard question—there are so many innovative brands with growing social media presence right now. But one that’s recently caught my eye is @chunks.shop on Instagram—I love their modern take on retro patterns and how they mix bold, funky designs with a fresh, current feel. Their feed has a great variety of images, from playful product shots to community features, and it all feels super intentional and fun.

I stay updated with the latest social media trends by keeping a separate work account where I follow thought leaders across different industries, along with local and global news outlets. I stay curious, always exploring new content—and yes, that includes a fair amount of scrolling!