Chloe
Driven Marketing student with internship experience in marketing and sales. Skilled in brand strategy, project leadership and campaign development, with proven success driving measurable sales growth.
Endorsements
Well Connected
UGC Creator
Campus professional
About Me
University of Tennessee - Knoxville
Knoxville, TN, USA
Skills
Interests
My Clubs and Associations
Sigma Kappa
American Marketing Association
BOSS Dance Society
Women's Golf Club
Smokey's Cleanup Crew
Interview Questions
Happy V
Product Tester for Women’s Health/Wellness
DO YOU HAVE A TIKTOK ACCOUNT?
Yes!
PURE Property Management
Social Media Marketing Associate
Which social media platform do you think best suits property management marketing and why?
Facebook would produce the most valuable optimization for property management marketing. Facebook is the home of numerous renters, local housing pages, and neighborhood groups. Since these groups are very active, it makes it a natural space to share listings and engage with the community. This META platform would also be the primary platform for reviews, direct messaging, content flexibility, ad efficiency, and community engagement. In summary, Facebook is the prime social media platform to utilize for PURE Property Management because it combines local targeting power with community engagement.
PURE Property Management
Social Media Marketing Associate
How would you increase engagement on a social media page with low interaction?
I would begin by reviewing data analytics and demographics to gain insight into the consumer base PURE Property Management sells to. Identifying gaps or missing target audiences would also be a key factor in understanding how we can drive growth and boost brand awareness. I would then focus on refreshing the content strategy and creating engaging, value-driven content. Some ideas would be including client testimonials or filming behind-the-scenes team highlights. The next step would be enhancing customer engagement by utilizing interactive features on social media, interconnecting with followers, and utilizing client success stories to build community trust. Finally, I would double down on consistency and track key performance metrics such as engagement rates, reach, and click-throughs.