NatureLab Tokyo
UGC Content Committee
What's one way to organically integrate NatureLab products into your social content?
Start a conversation like telling a story about how I've never prioritized hair care until my hair was acting differently. Or will inform audience how important scalp care is (big wave in Asia now)
COHART
Social Media Intern
What's one way to connect with COHART's audience through art and strategy on Instagram?
Use UGC content and utilize other channels like TikTok to bring traffic.
NatureLab Tokyo
Social Media Intern
What's one brand that's killing their social strategy right now? Why are they standing out?
Kosas. It feels like a brand that came out of nowhere. Popular brands like Rare Beauty are from celebrities/influencers. But Kosas cult-like following is because of their transparent marketing of their benefits and appealing to both makeup and skin-care lovers. Their branding is bright and fun which makes it appealing as well.