When creating social media content, I use tools like CapCut and InShot for video editing, Canva and Adobe Suite for design, and TikTok and Instagram Reels’ in-app features for quick, trend-driven edits. My video creation skills are strong, I know how to capture clean visuals, edit with intention, and craft a story that connects. I can create graphics and visuals that maintain brand consistency. Overall, I prioritize clarity, creativity, and content that feels natural to the platform.

My creative process starts with understanding the goal and audience, then brainstorming a pitch that’s both visually engaging and aligned with the message. I research trends, platform best practices, and similar content to spark ideas and find what resonates. Once the concept is solid, I plan the visuals, scripting, and shot list to make execution smooth and intentional. During filming and editing, I focus on pacing, storytelling, and aesthetics that fit the platform and vibe. After posting, I track engagement and gather feedback to refine future content and keep improving.

I stay updated with the latest social media trends and algorithm changes by actively following platform blogs (like TikTok Newsroom or Meta for Creators), and creators who share insights. I also spend time daily on the apps, observing trending audio, formats, and community behavior in real time.