Each month, I’d share Vita Coco through a mix of TikTok and Instagram Reels highlighting my busy campus days, morning workouts, and how Vita Coco fits naturally into my routine. On campus, I’d activate through Greek life (especially my sorority), intramural teams, fitness clubs, and campus gyms, and host events like a sorority workout class or campus gym fitness classes where I’d hand out Vita Coco to encourage sampling and organic word-of-mouth.

My favorite Vita Coco product is the Vita Coco Coconut Water with Pineapple—I love the refreshing mix of coconut water and pineapple. As someone who exercises every morning, I incorporate it into my daily routine by drinking it after my heated sculpt workouts to replenish electrolytes and stay hydrated during my busy day.

I would engage an audience by integrating Barebells naturally into campus fitness culture—sampling at intramural games, campus gyms, and fitness studios, and sharing authentic content around workouts, recovery, and busy student life. By highlighting great taste, convenience, and how Barebells fits real routines.