C

She/Her

Chloe

I am a junior journalist majoring in Chicago, Illinois. I am looking to build my content creation experience on the TikTok app by posting everyday/lifestyle content.

I am a junior journalist majoring in Chicago, Illinois. I am looking to build my content creation experience on the TikTok app by posting everyday/lifestyle content.

Endorsements

UGC Creator

Campus professional

About Me

Loyola University of Chicago

Chicago, IL, USA

Interests

Social media
Curly hair care
Hair and makeup

Interview Questions

CeraVe

CeraVe Campaign Content Creator

CeraVe Profile Image

Link out your tiktok:

@chloe2elyse

AMA AI

[Part-time] TikTok/Instagram Social Media Manager

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Can you share a successful video campaign you’ve created?

n/a

AMA AI

[Part-time] TikTok/Instagram Social Media Manager

AMA AI Profile Image

How do you stay updated on industry trends to create relevant content?

I stay updated on industry trends by actively following top creators, brands, and marketing experts on TikTok, Instagram, and LinkedIn. This helps me see what’s gaining traction and how audiences are engaging with content. I also keep an eye on platform updates by following TikTok and Instagram’s official blogs, newsletters, and social media accounts to stay informed about algorithm changes, new features, and best practices. To track emerging trends, I regularly check TikTok’s "Discover" page, Instagram’s "Explore" tab, and tools like Google Trends and TrendTok.

Beyond that, I engage in online communities and marketing forums on platforms like Reddit, Facebook, and Discord, where professionals share insights and strategies. Analyzing competitors is another key part of my process—I observe what similar brands are doing, what’s working for them, and how their audiences respond. Finally, I believe in hands-on learning, so I constantly experiment with different content formats, test new ideas, and review analytics to refine my approach. This combination of research, engagement, and experimentation ensures that I stay ahead of trends and create relevant, engaging content.

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