Interview Questions
CeraVe
CeraVe Campaign Content Creator

Link out your tiktok:
@chloe2elyse
AMA AI
[Part-time] TikTok/Instagram Social Media Manager

Can you share a successful video campaign you’ve created?
n/a
AMA AI
[Part-time] TikTok/Instagram Social Media Manager

How do you stay updated on industry trends to create relevant content?
I stay updated on industry trends by actively following top creators, brands, and marketing experts on TikTok, Instagram, and LinkedIn. This helps me see what’s gaining traction and how audiences are engaging with content. I also keep an eye on platform updates by following TikTok and Instagram’s official blogs, newsletters, and social media accounts to stay informed about algorithm changes, new features, and best practices. To track emerging trends, I regularly check TikTok’s "Discover" page, Instagram’s "Explore" tab, and tools like Google Trends and TrendTok.
Beyond that, I engage in online communities and marketing forums on platforms like Reddit, Facebook, and Discord, where professionals share insights and strategies. Analyzing competitors is another key part of my process—I observe what similar brands are doing, what’s working for them, and how their audiences respond. Finally, I believe in hands-on learning, so I constantly experiment with different content formats, test new ideas, and review analytics to refine my approach. This combination of research, engagement, and experimentation ensures that I stay ahead of trends and create relevant, engaging content.