I feel stronger creating video content as it shows my personality more and it is also more engaging

I would show how convenient Nuuly helps me as a college student and showcase it through my class

A few of the event ideas I’m most excited about build directly on my experience as a food content creator and brand ambassador. Through creating short-form food content, I’ve worked with local restaurants to showcase their menus in an engaging way and have seen how the right angles, hooks, and audio can drive real traffic and interest. As a Brand Outreach Ambassador for The WALK Magazine, I also have experience coordinating with brands, planning collaborations, and translating in-person moments into content that feels authentic to students on campus.

Here are a few of my ideas:

-Set up a “Study With Yerba Madre” table in a high-traffic study spot during midterms or finals, offering free cans as a better caffeine option.

-Partner with a popular off-campus café or fast casual spot to host a “Yerba Madre Happy Hour,” where students get a free or discounted can with a purchase.

-Coordinate mini “Yerba Drops” at club meetings or Greek chapter events, where you briefly introduce the brand, hand out cans, and snap group photos or quick UGC clips.