One example is my work with OverHerd, an anonymous college confession app. I created TikToks that tapped into trending audios and relatable humor while highlighting the app's unique features.

By consistently posting content that felt organic and shareable, we were able to boost engagement and drive more people to download and use the app!

I stay updated on trends by actively scrolling through TikTok and Instagram daily, paying attention to what sounds, formats, and edits are gaining the most traction.

I also follow creators who spotlight trending audios and styles to catch new ideas early. Beyond just consuming, I experiment with trends myself to see how audiences respond and then adapt them in a way that feels authentic to the brand's voice!

This Fall, I am going to be finishing my last year of college at the University of Houston, majoring in Communications with a minor in Psychology.

Alongside my studies, I am a Marketing Intern at FlickBloom and a Social Media Intern at Connyct, where I create content and assist in managing the social media accounts.

I also produce TikTok and Instagram content for brands/companies like OverHerd and Gauth, which helps me strengthen both my creative and strategic skills in marketing and communication.