https://chloecoombs1.my.canva.site/

Recess Apparel

To promote Skinny Mixes on campus, I’d create a campaign that blends social media content with real-life engagement. First, I’d use Instagram and TikTok to spotlight how easy it is to use Skinny Mixes in everyday student life—whether it's making a quick iced coffee before class or hosting a DIY mocktail night in the dorms. I'd produce fun, relatable content like ‘A Day in the Life with Skinny Mixes’ or ‘3 Dorm-Friendly Recipes in 30 Seconds’ using trending sounds and formats. To boost reach, I’d partner with micro-influencers or student ambassadors on campus who align with the brand’s aesthetic—health-conscious, trendy, and budget-friendly. I’d also incorporate giveaways, interactive polls, and recipe challenges to drive engagement. On the ground, I’d organize pop-up events or collab with student orgs for themed study breaks, where students can try the mixes in fun drinks or snacks. I'd tie all of this back to social with a branded hashtag and UGC push, making sure students feel part of the campaign while driving visibility for the brand both online and IRL!