Interview Questions
JOVA
JOVA Creator

Which brand's content is hitting the most to you right now, and why?
OLIPOP, Poppi's biggest competitor. The colors on their profile are vibrant but coordinated with their latest Peaches & Cream drop, and the highlighted videos help their target audience of Gen Z who care about their health and having a good time with friends envision themselves drinking OLIPOP.
JOVA
JOVA Creator

What's a piece of content you've made that performed well, and why do you think it worked?
https://www.instagram.com/reel/DGg3rWjAyWK/
I think this Reel worked because of the vibrant, aesthetic shots, healthy eating choices that resonate with and are helpful to many people, and lively music and voiceover.
JOVA
JOVA Creator

What's a recent social media trend you've noticed, and how would you apply it to JOVA in a way that feels on-brand?
Concept: Create a challenge where participants show a transformation from a tired or sluggish state to a refreshed and energized one after enjoying a JOVA smoothie. This could be done using creative editing techniques, such as before-and-after comparisons or time-lapses.
Execution: Use a popular TikTok audio track like "Ripples in Time" by Austin Farwell to add an upbeat vibe to the challenge. Encourage participants to use creative transitions and effects to highlight the transformation.