The Instagram account showcases a vibrant and cohesive brand aesthetic. The consistent use of soft, pastel color palettes and high-quality imagery effectively highlights their unique bear-shaped soy wax melts and stylish warmers, reinforcing their commitment to fun, eco-friendly home fragrance solutions. 

1. Duolingo – Their social media, especially on TikTok, is a masterclass in brand personality. They’ve transformed their owl mascot, Duo, into a viral character that uses humor, trends, and even self-deprecating content to build a loyal and highly engaged following. They blend education with entertainment in a way that keeps users coming back. 2. Glossier – They’ve built a community-driven brand by leveraging user-generated content, customer feedback, and minimalist aesthetics. On platforms like Instagram, Glossier consistently features real customers, encourages product discussions, and makes followers feel like part of the brand journey not just buyers.

I stay updated with the latest trends in social media marketing by following trusted industry resources like Social Media Today, Later, and HubSpot’s Marketing Blog.  I actively monitor what top brands and creators are doing on platforms like Instagram, TikTok, and LinkedIn.  I also experiment with new features myself to better understand how they impact engagement and audience behavior.