I’d share Vita Coco on campus and social media by integrating it naturally into my daily life and activities, showing how it keeps me hydrated and energized. For content, I’d create TikToks and Reels like “A Day in My College Life with Vita Coco,” highlighting moments like grabbing one before class, after Pilates with friends, or sipping it at study sessions. Stories could also capture a more casual, behind-the-scenes moment like my favorite flavors, or showing how I pack it for my busy day. On campus, I’d activate Vita Coco with the communities I’m part of. With Alpha Kappa Psi, I could feature Vita Coco at professional networking events or study nights, showing how staying hydrated keeps us focused. With REACH, I could integrate it into content creation sessions or workshops, tying the brand to productivity and wellness. I could also do pop ups at club meetings, Greek life events, or campus wellness events like “Wellness Wednesday,” which is exclusive to only LMU where students are already in a mindset of taking care of themselves.

My favorite product has always been the original Vita Coco. I grew up drinking it because my dad would always keep it stocked at home, so it’s something I have just naturally continued buying in college. I’ll bring one to class or have it after Pilates to stay hydrated and it’s kind of a staple in my routine at this point. I’m also really excited to try the pineapple flavor next since I love anything tropical.

A creative way I’d lead sampling efforts is by making it feel like an experience instead of just handing something out. I was actually an ambassador for a Korean beauty company, and I helped run booths at our school’s “Wellness Wednesday,” which is kind of like an on-campus farmers market that happens every week. We’d set up a cute table, offer samples, and have quick conversations so people understood the product instead of just grabbing it and walking away. I’d take a similar approach here by popping up at high traffic campus events, creating an aesthetic setup that draws people in, and adding something interactive like a quick demo, or a spin-the-wheel giveaway. Off campus, I’d look for community events, workout studios, or local markets where the brand naturally fits the audience. The goal is to make sampling feel engaging and personal, not transactional.