I’ve worked a lot with Canva and Adobe platforms through my classes and in the student-run ad agency at Syracuse. I’ve used them to design ads, social posts, and creative campaign materials, which gave me experience with layout, typography, and visual storytelling.

For a brand like Nous, I think an effective beauty ad feels authentic and empowering. People want to see themselves reflected, so showing real individuality and self-expression is key. What stands out to me about beauty brands I connect with is when the ad feels less like selling a product and more like telling a story about confidence and identity.

I stay organized during a live event by leaning on my communication skills and love for keeping things on track. I ensure that everyone is aware of what’s happening and feels comfortable reaching out to me if anything arises. I’m really good at sticking to a schedule and staying focused, which helps me keep things moving smoothly. I’m also very driven and like to make sure things actually get done, so if there’s a problem, I’ll jump in, handle it quickly, and keep the event running.