One standout account crushing it on TikTok right now is KallMeKris. She has around 50.8 million followers and over 2.5 billion likes. This is all thanks to her short, high relatable comedy skits that hook viewers within seconds. Her consistent comedic persona keeps the fans coming back to watch her videos. When you incorporate a hook, constant persona or aesthetic, and amplifying authentic content then it will make the chances of going viral higher.

I helped create and manage a small social media campaign for one of my volunteer clubs that’s focused on increasing engagement and awareness. I planned a week-long series of Instagram reels, posts, and stories featuring how the club functions and quick interviews of members. What made it effective was that I kept the tone authentic and fun, posted consistently, and used trending audio and hashtags to boost the reach. In the end, I noticed that the club got a lot more notice, engagement, and members.

I would create a bold and unexpected showcase of Robyn’s personality and capabilities. People share AI content when it feels human or chaotic. This is why I would make a video of someone asking Robyn to write a break up text. Posting this video on TikTok and Instagram will make Robyn seem funny and intriguing.