The content that drives the most engagement for me is short-form video that feels relatable and useful at the same time. ‘Get ready with me’ videos, outfit or makeup decision moments, and before and after transformations consistently perform well, especially when there’s a clear story or problem being solved. My audience engages most when they can immediately see value, whether it’s discovering what colors flatter them, simplifying styling choices, or feeling more confident in their look. Content that feels conversational, visually clean, and authentic always generates higher views, saves, and comments.

I stay creative by allowing structure and inspiration to work together. I don’t rely on motivation alone, I keep a running list of ideas inspired by my daily life, conversations, and things I naturally enjoy. When I’m producing content regularly, I rotate formats so I don’t feel boxed in, and I give myself space to experiment without pressure for everything to be perfect. I also take breaks from consuming when I feel overstimulated, because creativity flows better when I’m present. Staying creative for me means staying curious, intentional, and connected to my own experiences.

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