“Day-in-the-Life Integration” – A TikTok/IG Reel where a creator naturally incorporates the product into their daily routine (ex: morning coffee, skincare, or study/work prep), paired with trending audio and text overlays to make it relatable and authentic. “Before vs. After/Expectation vs. Reality” – A transformation-style post that visually highlights the product’s impact in a quick, scroll-stopping way (great for showcasing results, benefits, or lifestyle upgrades). “Community/Interactive Post” – A question-based post (ex: “Which one would you choose?” or “Drop your go-to in the comments 👇”) encouraging followers to engage directly, boosting comments and organic reach.

One successful social media campaign I ran was a UGC collaboration with brands such as Tapatio, Gauth, Melinda Maria, Beekman 1802, Beis, Hang Loose Hut, and more, where I created engaging TikTok and Instagram content tailored to each brand’s audience. The outputs included a mix of talking-head style videos, aesthetic product showcases, and lifestyle integrations that highlighted the products in authentic, relatable ways. These posts not only aligned with the brand voice but also encouraged interaction through trending sounds, captions, and calls-to-action. The outcomes included strong engagement rates with increased likes, comments, and shares, as well as boosted visibility for the brands, leading to growth in followers and traffic to their platforms.

I stay updated on the latest TikTok and Instagram trends by consistently monitoring the For You Page/Explore Page, following trend-focused creator accounts, and paying close attention to emerging sounds, hashtags, and editing styles that gain momentum. I also track updates from social media newsletters, creator community groups, and platforms like Later and Social Media Today that highlight trend reports. On top of that, I stay active in creator spaces where people share what’s currently performing well, which helps me quickly adapt trends to fit brand voices in a way that feels timely and authentic.