I’d focus on creating a genuine connection with each person, making the experience feel personal and memorable. I’d approach sampling with energy and warmth, highlighting the product’s benefits in a way that’s easy to understand and fun to try. Storytelling would be key—giving quick, relatable context about why the product matters, how it feels, tastes, or improves their day. I’d also engage people through curiosity and conversation, asking questions, responding to reactions, and leaving them feeling seen and excited to try the product for themselves. The goal is that the sampling moment feels less like a pitch and more like a shared experience they actually enjoy.

Everyday Dose coffee doesn’t just wake you up, it sets the tone for your whole morning. Smooth, flavorful, and just the right kind of energy—you sip it and suddenly your focus is sharp, your mood’s lifted, and your day feels a little brighter. Honestly, it’s the kind of coffee that makes you wonder why you ever settled for anything else, and yeah, it might just become your new favorite little ritual.

For 2026, I would recommend W Labs partner with micro- and nano-influencers who embody authenticity, wellness, lifestyle, and cultural storytelling. Influencers in wellness, conscious living, travel, and diaspora spaces—especially those highlighting holistic health, mindful routines, and cultural heritage—tend to drive the most meaningful engagement. I’d focus on building long-term partnerships rather than one-off campaigns, so the brand can cultivate credibility, loyalty, and sustained growth. Aligning with creators whose values naturally reflect W Labs ensures the audience feels seen, connected, and inspired, making every collaboration intentional and impactful.