For my video as a content creator for Dickinson’s Original Witch Hazel, I would create a short, aesthetic morning skincare routine titled “My 3-Step Glow-Up Routine with Dickinson’s.” The video would open with a natural, relatable shot of me with a bare face and soft morning light, saying or displaying on-screen text like, “Woke up with puffy skin and breakouts? Same. Here’s how I reset my skin with one key step.” I’d then cut to a clean, close-up shot of Dickinson’s Witch Hazel on my vanity, highlighting its natural, alcohol-free formula. The routine would walk through three simple steps—cleansing, applying Dickinson’s Witch Hazel with a cotton pad, and moisturizing—while visually showing me using the product and emphasizing its calming, soothing effects on my skin. The tone would be warm, personal, and visually clean, designed to feel both aspirational and accessible, with a final message encouraging viewers to try it as a daily refresh.

To maximize engagement and positive feedback on TikTok, I would focus on creating authentic, relatable content while using platform-specific strategies that boost visibility and interaction. First, I would tailor each video to feel personal and genuine—sharing real experiences, using trending sounds, and speaking directly to the audience to build trust. I’d also pay close attention to timing and hooks, making sure the first few seconds grab attention with a strong visual or a compelling question. To encourage interaction, I would include clear calls to action, like asking viewers to share their thoughts in the comments, vote in a poll, or tag a friend. I’d also use relevant hashtags to increase discoverability and engage with comments quickly to build a sense of community. Finally, I’d track which types of videos perform best and adjust based on what resonates, creating a consistent feedback loop to improve content over time.

To effectively showcase Roe Wellness products on TikTok and attract viewers, I would create a short, engaging video that feels authentic and relatable rather than overly promotional. I would start with a strong hook in the first few seconds, such as a personal question or pain point that resonates with the target audience (for example, “Struggling with hormonal acne?”) to immediately capture attention. From there, I would share a quick, personal story or routine that highlights how Roe Wellness products fit into my life and the benefits I have noticed. The video would be visually clean and aesthetically pleasing, using natural lighting, clear product shots, and on-screen text for accessibility. To encourage engagement, I would end with a call to action like “Follow for more wellness tips” or “Drop a comment if you have tried this.” The goal is to build trust through authenticity while subtly highlighting the product’s value.