I'm drawn to wellness and mindfulness brands. I am drawn to brands that go beyond selling a product. Balancing clean visuals and a uplifting message inspires healthy and intentional living.

I find using tools like CreatorIQ are helpful in sourcing out influencers who align( audience, aesthetic and values ) One's I find the creator who fits the brand I would send a personalized message displaying the companies interest in working together. While also telling them a little about the company. After agreeing to work together I would make sure to have all the correct information to send them there gift. After tracking the delivery I would follow up with them stating I hope they are enjoying there package and can't wait to see how they use the product. After they post there content I would engage with there content.

I do this by revisiting previous campaigns, documents and guidelines. Translating value through tone is also very help. Matching color schemes and visuals keeps things consistent. Using approvals and peer reviews helps to double check your work still aligns with the brand before posting.