After learning more about BRCC’s mission and vibe, I’d prioritize connecting with student groups that align with your values of service, grit, and unapologetic energy. A few that stand out: 1. ROTC and Veteran Student Organizations – This is a natural fit. These students already align with BRCC’s military roots, and engaging them with exclusive events, coffee drop-offs, or collab merch would feel authentic and appreciated. 2. Campus Gym/Weightlifting Communities – BRCC’s bold, high-caffeine identity pairs well with students who are up early, training hard, and living high-intensity lifestyles. Sponsoring early-morning “Lift + Sip” sessions or gym collabs would grab attention. 3. Business & Entrepreneurship Clubs – BRCC’s founder story is inspiring to students building something of their own. Sharing the brand’s journey or offering mentorship collabs could build loyalty and spark interest. 4. Outdoor & Adventure Clubs – Students who love hiking, camping, or getting off the grid are a great audience for BRCC’s rugged, “coffee for the wild ones” vibe. Pop-up coffee booths at their events would work great. These groups already live BRCC’s values — we’d just be putting coffee in their hands and giving them a reason to rep the brand proudly.

One example that comes to mind is when I helped promote the launch of Crowdcore, an AI-powered platform that connects brands with creators. I used my personal Instagram and LinkedIn to build awareness before launch, sharing behind-the-scenes moments, teaser posts, and even little “day in the life” clips that gave people a peek into what we were building. Instead of just posting graphics or announcements, I focused on storytelling — why the product mattered, what problem it solved, and how it tied into my own journey. I also engaged directly with comments and DMs, which helped turn casual viewers into real supporters. The result? People didn’t just check out the product — they rooted for it. And that’s what I’d aim to bring to Black Rifle Coffee too: authentic content, real connection, and a sense of community that lasts beyond a single post.

To build brand loyalty for Black Rifle Coffee on campus, I’d focus on creating authentic, community-driven experiences that reflect both the brand’s bold personality and students’ lifestyle. 1. Pop-up Coffee Activations: Host pop-up “brew and shoot the breeze” mornings with free samples, music, and conversation. Set up near high-traffic areas like student centers or libraries to catch early risers and cram-session survivors. 2. “Fuel the Hustle” Care Packages: Partner with campus orgs or study groups to deliver late-night study kits featuring BRCC coffee pods, stickers, and discount codes. It’s memorable and thoughtful — students remember brands that show up during finals week. 3. Campus Ambassador Program: Recruit student reps who already love the brand to represent it through tabling, giveaways, and content. Let them share BRCC through their lens — gym sessions, ROTC mornings, or creative routines. This keeps it real and relatable. 4. Meme-worthy Marketing: Launch a bold, funny social campaign with shareable content like “Which BRCC roast matches your major?” or “Coffee that hits harder than your 8 a.m. class.” Humor travels fast on campus. The goal is to show up where students are — physically and culturally — while staying true to Black Rifle Coffee’s strong, unapologetic voice.