Interview Questions
Extra
Social Growth Lead

What strategies would you use to grow Extra's social media presence on TikTok? How would you measure success?
To grow Extra’s TikTok presence, I would focus on creating fun, authentic content rather than promotional content. This would include short, repeatable formats like funny skits, while actively participating in trends with a clear brand twist. I would also collaborate with micro-creators whose audiences align with Extra’s target demographic.


