I want to bring Saint James to as many campus spaces as possible. I would work with organizations and offer to bring samples to meetings/events, host pop ups, and create content featuring people engaging with the brand. I’ve found that college students are always willing to try new things, especially if they’re free. What I’d like to do is make people feel like Saint James is something that can be a part of their daily routines. Showcasing where students can get Saint James on campus, the health benefits, and integrating Saint James into campus life.

I would encourage people to purchase Saint James by creating engaging content that is relatable to college students. Focusing on the appeal of the need to stock up on things and always have food and beverage products ready to be on the go. I would also emphasize all the benefits of drinking Saint James compared to other brands.

I would introduce Saint James to my campus community by collaborating with student organizations along with hosting events on campus. I am a part of Scarlette Magazine, BlackxBold Magazine, The PRactice, PRSSA, and NRFSA. I would bring Saint James products to club meetings and events and promote it within my own organizations. I’d also host collaborative events with organizations that align with the Saint James brand. I would also host promotional events in large spaces on campus but I would primarily focus on working with multiple smaller groups. I believe that is will allow for people to get to know the brand more personally.