AltCal
Video / Photo Editor
When a digital product is a stand alone service (ie has no packaging) how can social media be used to help communicate the different benefits of using it to audiences with different reasons for using it.
We can market that product on social media, but first we need to make a unique packaging for that product via thinking a good logo design. Also, networking with social media influencers or those with large followings that have a connection to this industry would help. Lastly, this also helps to expand the brand awareness efforts, while also showcasing the products to a wider customer base.