She Biology Skincare
Content Creator
What does authenticity mean to you?
Authenticity means that you really believe that person really DOES use the product or loves the experience of something. Many of the ads and shared experiences of promoters and influencers fall flat because it seems more like a pitch than a genuine sharing of experiences or of a product that you actually like.
She Biology Skincare
Content Creator
How do you create FOMO and social proof?
In marketing, you create FOMO in a few varied ways — you can show the limited stock left of a product, you can share “top rated” products that include customer reviews as social proof. Using language such as “customer favorite” or “top rated” also helps to create a FOMO and social proof application.
She Biology Skincare
Content Creator
If a customer left a negative review how would you respond?
I would reach out to find out what exactly made their experience such a negative one and to see if there was anything we could do to turn around their experience! Often negative reviews are stemmed from an angry customer, and if there’s a way we can change their minds through person to person connection, then they would be more willing to change their negative review.