I’d make Saint James Tea part of campus life by creating fun, shareable experiences that show how it fits into students’ daily routines, like pop-up tastings, event collaborations, or dorm/club giveaways. I’d pair these in-person activations with engaging Instagram and TikTok content that highlights the brand’s refreshing taste, sustainable packaging, and everyday appeal, so it becomes both recognizable and loved among my peers.

I’d create engaging content showing how easy and convenient it is to get Saint James Tea, whether that’s ordering from Amazon or grabbing it at a local store. For example, I could post short, fun videos highlighting a “grab-and-go” routine, taste tests, or store finds, paired with swipe-up links or product tags for Amazon. Using Instagram and TikTok, I’d focus on relatable, lifestyle-driven content that shows how Saint James fits seamlessly into students’ everyday routines, making it feel like a must-have no matter where they shop.

I’d introduce Saint James Tea by creating fun, interactive experiences that connect with students’ daily lives, like pop-up tasting stations at volleyball games or Zeta events. I’d capture these moments on Instagram and TikTok with relatable, trend-driven content that shows how Saint James is a refreshing, sustainable upgrade for everyday routines. Being active in Zeta Tau Alpha and my campus volleyball club gives me a strong connection to students, making it easy to authentically share the brand and get my peers excited to try it.