Interview Questions
Odele Beauty
Leave-in Conditioner TikTok Content

What do you think makes a hair transformation video engaging?
The before and after has to show a very noticeable difference. Clear lighting, same angle, and a result that makes you stop scrolling and wonder what product did that.
Odele Beauty
Leave-in Conditioner TikTok Content

Have you created TikTok content before?
Yes
CLEARSTEM
TikTok Coordinator and Content Creator

What beauty brands do you believe are doing well on TikTok and why?
Rare Beauty and E.l.f. crush TikTok by leading with authenticity and community over polished ads. They hop on trends fast, use real people, and make viewers feel included rather than sold to





