Yes! I’m able to receive and refrigerate products.

For the San Diego opening of Pop Up Bagels at the end of the year, I developed a hypothetical collaboration featuring pro surfer Rob Machado to tie the brand to the local surf culture. Pop Up reached out to me to get involved with the launch, and I’ve been helping brainstorm creative ideas to generate buzz. As part of the plan, I’m preparing to reach out to local San Diego influencers to attend the opening and share content to expand reach and community engagement.

To engage core consumers on The University of Colorado’s campus and promote healthy eating habits, i’d take a more lifestyles based appraoch which engages all students, whether they are busy, active, and or constantly on the go. I’d create content like “What I Eat in a Day” or “Fueling for finals” to show how Mush fits into a hectic or laid back routine of college life. I would also showcase how Mush is perfect before class or a hike, between study sessions or after a workout. Highlighting Mush’s no prep, no refrigeration concenience would be a top priority along with its macros.  Collaborations with Greek life, club sports teams, and active organizations like Boulder Freeride (Ski/Snowboard club) would help to amplify reach and authenticity. To introduce Mush to on campus atheletes, it would be important to focus on Mush’s performance boosting nutrition. Setting up sample station pop-ups in high traffic areas like the rec center, intramural events, UMC, Norlin quad, and sometimes Greek Life events would drive awarness and increase word of mouth of about the brand. I would start digital campaigns that would help further integrate Mush into campus culture, showing real students using the energy from Mush to fuel them from midterms to mountains.  some digital campaign ideas: “Mush Macros Expalined” post or reel that breaks down Mush’s nutritional benefits in a very straightforward way. Focus on protien, fiber, and sustained energy “Mush X Finals week” content serier leading up to or during midterm/finals week. Tips on good foods to eat to help focus, a Mush study playlist, break reminders etc. “Moving with Mush” This could be a collab with Boulder Freeride club, showcasing students taking Mush up to the mountain to fuel them through a ski day.