Content that is clearly an ad right from the start, or where you can see the influencer really isn't interested.

If I had one week to introduce FORAH to young professionals, I’d focus on positioning it as an essential part of an active, everyday routine rather than just a sunscreen. I’d start by sharing short-form content that shows FORAH being used in real life—morning routines, commutes, outdoor workouts, lunch walks, weekend plans, and travel—highlighting how it fits seamlessly into busy schedules while still being clean and effective. Midweek, I’d host or participate in small lifestyle touchpoints like outdoor workouts, coffee walks, or after-work gatherings where people can try the product in a relaxed, social setting. Sampling paired with education about mineral protection, clean ingredients, and sustainability would help build trust quickly. Throughout the week, I’d reinforce awareness through consistent social storytelling—daily posts, stories, and quick educational moments explaining why FORAH is different—ending the week by encouraging people to make it part of their everyday skincare routine. By combining visibility, education, and real-life usage, FORAH would feel approachable, memorable, and aligned with the values of young professionals.

I’d describe FORAH as a clean, mineral-based sunscreen and skincare brand made for people who spend time outdoors and care about what they put on their skin. The products are simple but powerful, using zinc-based sun protection and plant-based ingredients that are gentle, effective, and environmentally conscious. FORAH feels rugged yet thoughtful—designed to protect your skin in real outdoor conditions while staying clean, sustainable, and reef-safe.