NEWNESS
Beauty Advisory Panel
What do you think should change with the current state of social media?
I believe authenticity above all else will propel the social media world. Authentic creation captures not only honest reviews that will ultimately sell the product versus fake reviews, but also highly spur of the moment creativity and spontaneity that allows users to feel 'influenced' on a more intimate level, rather than curating things that aren't holistic and authentic.
NEWNESS
Beauty Advisory Panel
Where do you consume beauty content?
Everywhere! I think the beauty of the cosmetics/skincare/wellness industry is so fluid in that conservations can be continued in and outside of social media. Of course, TikTok, Instagram, and Youtube are the biggest platforms I come across on social media for beauty content, but also through word of mouth - whether it be in the middle of a drugstore cosmetics asile or even conversing with family and friends!
Poparazzi
Product Testing Focus Group
What is one creative concept that you think would resonate and excite students about Poparazzi?
Letting students screenshot and draw on the photo they take like Snapchat. Makes it fun for students to use Poparazzi as a canvas for their concepts.