https://www.canva.com/design/DAG49EztMZ8/Ehq2rzVotmvFdPzvws18ww/edit?utm_content=DAG49EztMZ8&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

Fitness plays a major role in my life as I ensure to work out 5-6 days a week! My workout split includes a day of lifting, then pilates, then lifting, then pilates, with a cardio day sprinkled once a week. I actively work on building lean muscle, but to do so, I aim to hit 100-120 grams of protein daily. Sometimes this can be grueling, but with legendary protein snacks (specifically the strawberry protein pastries), it is very enjoyable!

One example of a content campaign was when I was working with Treffa. Many of the videos I posted received hundreds of thousands of views; however, while the style of video was appealing to viewers, it didn't effectively explain how the app functioned. To resolve this issue, I started creating videos explicitly explaining how to use the app, which resulted in an increase in user retention on the app!

I ensure to stay current on social media trends and algorithm changes by consistently saving TikTok trends that sound appealing to what I need/want to create. I also have multiple group chats on TikTok with friends where we send funny and trendy video ideas to, so I can see what's on other people's for you pages! When I want to create TikToks for my Sorority's page, I scroll through the For You page on the Sorority page because it is catered towards Sorority trends, whereas when I created content for Treffa (Fashion app), I scrolled through the Treffa For You page.