“In another life I would be a 6’1 looksmaxxer who goes to the gym everyday” this was somewhat what the caption was. I paired it with a “looksmaxxing” song and posted that, I did not think much of it, it was just for fun and giggles. However, I realized that it started having so much engagement because a community of people were shocked, and a little bit mad. They were the people who take looksmaxxing too seriously. Though I would not strive for negative attention, I realized that stating bold opinions, or even jokes can get high rates of engagement because when people relate, they WANT and HAVE to say something.

I have been making content for my own personal brand across different platforms for 9-10 years. I started with youtube as a kid and treated scripting, filming, editing, and community engagement with intention.

Yes! I find that visual hooks are most effective to increase watch time and when paired with good storytelling and bold takes it pushes the viewer to connect and engage with the content.