Interview Questions
Beri
Social Media & Influencer Manager (Female Skincare)

What kind of brands or content do you naturally gravitate toward on social?
I naturally gravitate toward brands and content that feel authentic and relatable. I like when a brand actually connects with my lifestyle like fashion, skincare or wellness but in a way that doesn’t feel forced or overly salesy. Aesthetic matters too I’m drawn to clean, creative visuals and storytelling. I also pay attention to brands that speak up on real issues or support communities I care about. If it feels real and aligns with who I am, I’m way more likely to engage with it
Beri
Social Media & Influencer Manager (Female Skincare)

What’s your process for gifting or seeding products to influencers and ensuring follow-through?
I’d first make a list of the people I really like and who talk about stuff like my brand. Then I’d send them a nice package with a note like, ‘Hey! I thought you’d like this!’ After that, I’d wait a little and check to see if they posted it. If they didn’t, I’d maybe remind them in a nice way, like, ‘Did you get the gift? Hope you love it!’ It’s kinda like giving someone a birthday present and hoping they say thank you or show it off!
Beri
Social Media & Influencer Manager (Female Skincare)

How do you ensure that social media content aligns with brand voice and values?
Well, if I had a brand, I’d make sure all the stuff I post kinda sounds like me and what I believe in. Like, if my brand was all about kindness and being real, I wouldn’t post anything mean or fake. I’d check before I post to make sure it fits the vibe. It’s kinda like when your teacher tells you to stay on topic in your story you just gotta make sure everything matches and makes sense with who you are!