I think Home From College’s B2B strategy on X has a lot of potential to stand out by mixing professionalism with authenticity. Since the goal is to reach founders and business owners, the focus should be on showing the value of Gen Z creators, sharing success stories, campaign highlights, and data-driven posts that demonstrate impact. Pairing that with a relatable, conversational tone will help HFC feel approachable while still credible. Engaging in trending conversations about marketing, creator economy, and Gen Z work culture would also help grow visibility and position HFC as a thought leader in this space.

I don’t have direct experience marketing on X yet, but I’m very familiar with the platform and excited to learn more about growing engagement there. I’ve created content on other social platforms like TikTok and Instagram, where I focus on authentic, community-driven posts that connect with Gen Z audiences. I’m confident those skills, writing engaging captions, using trends strategically, and building organic interaction, will translate well to X marketing.

Yes! I have experience with B2B-style marketing through social media projects and campus involvement where I’ve helped promote organizations and events to both students and professionals. I understand how to tailor messaging depending on the audience, keeping content approachable for Gen Z while still professional and engaging for brands or business partners. I’m familiar with crafting posts that build community, highlight value, and spark conversation, which I think would translate perfectly into growing Home From College’s presence on X.