I have a good amount of experience in doing these sorts of projects. For one, my friends and I co-founded a non-profit late last year to help underserved children in communication and confidence. We contacted a beneficiary and have been working with them since biweekly, managing about 20 children from low-income families, with some being special needs. Although it has been quite hard for just the 5 of us, we still make sure that we make the most meaning out of this: For instance, curating a specific engagement based curriculum through drama and speech to keep the children hooked etc. Currently, I am leading the expansion of this project to make it grow and impact even more people, contacting more organisations and redesigning parts of our system to maximise positive and meaningful impact. Besides, working as a programmes manager in organisations like Future Lawyers has helped a lot too. PBeing part of the team, we ideate and pitch these ideas and turn them into tangible programmes, and I am also involved in spearleading my own campaigns and managing business growth.

I think the first thing to building a brand that resonates with neurodiverse communities is to move away from the cliches of 'you're just a regular person' or 'you're normal like everone else'. The thing about these communities that I also observed through my experience working with them is that most people, out of encouragement and no harm, tell them that its alright and that they are normal, and these are the narratives that they hear throughout their lives. However, many of these words of encouragement are symmetrical across other underserved communities, and hence it makes little impact to neurodivergent communities. It would also be worth nothing that these communities are often limited away from interacting with other people, and are subject to education or growth just within their own circles, creating a reinforcing cycle where they consume these exclusive narratives and often are even resistive to change.So I think, that perhaps may be a bit controversial, to move branding away from this idea of 'regular' and 'normal', and accept that they are special, but with a clearer and more profound direction. To build a brand like this, it would look like saying that, yes, these people are special and that's a result from the very moment that they are born, and not because of any constructs from society. These people are special, but not from superiority or inferiority alone: They are configured differently cognitively, which shapes how they uniquely perceive or process information. Say there's a problem in society, and a regular person and a neurodivergent person are discussing how to solve it. The regular person may suggest more accepted angles, angles they may heave learnt from school or experience. The neurodivergent person may think completely in a different angle, and bring up new perspectives that are not merely defined by society or influence. The meaning behind this is that society operates on information and this idea of differing perspectives, and neurodivergent communities engage distinctly with this by having specific strengths or niches and unique patterns of thinking, which are all extremely valuable to society.To sum it up, I would brand neurodivergence as a distinctive cognitive configuration, something that is neither normalised nor idealised. However, it would be understood in terms of how it processes and creates value, helping people to leverage these differences with intent to create a better future for themselves and society.