I recently posted informational content for my audience on getting African (Angolan) groceries in Montreal ! It was short notice more then 35 seconds, therefore making it easier to get through . Emphasised and hooked my audience in through getting straight to the point from the beginning by saying “just because I live abroad doesn’t mean I don’t buy groceries like an Angolan” [in portuguese] this then gave way to the rest of the informational content that promoted the store itself which are the items available at the store and the pricing ! Exactly what I would want to know if I was watching the video. This video gained more the 8k views and 400 likes ! This in itself shows the reach of the post to my audience and how successful it was.

Great question ! It starts with understanding who the audience is for this content ! For example , my audience on my account are students and young professionals looking to move to Canada that want to understand how life is in Canada and get advice about living in Canada . With that in mind I would create an engaging hook that not only captures their attention but it true to the rest of the content being made . And the shots that are used in this content material : clear and engaging video shots ! Add text , edits and capture their attention as viewers have selective viewing and listening through the visual quês and different tones of your voice when transmitting informational videos. In addition with all this it’s important to remember to keep the content short and straight to the point ! That’s essentially what viewers want and need !